Revering Tradition

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As a cultural and educational instrument of the Salazar regime, propaganda posters highlighted motifs central to the tradition and culture of Portugal and appropriated symbols such as the Barcelos' rooster, clay arts and crafts, the Portuguese Douro wineries, Portuguese folklore and the traditional music, Fado. Salazar believed that to restore moral and economic autarchy, the state had to be reorganized, meaning that it should move as far away as possible from liberal ideologies, and most of all, from the anarchy of democracy and socialism. Defense of the nation's unity was regarded as essential in realizing his goals.  

According to the regime's ideology, a moral nation that defended the unity of the country was the representation of the people's will. This can be better understood when one considers the catholic tradition of Portugal, which praised virtues such as solidarity, humility, belief in humanity, and respect for the natural order of things, according to God and the Bible. This unity and the moral nation would be achieved through the control of the New State, which was essential for the progress and stability of the country.