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According to the regime's ideology, a moral nation that defended the unity of the country was the representation of the people's will. This can be better understood when one considers the catholic tradition of Portugal, which praised virtues such as solidarity, humility, belief in humanity, and respect for the natural order of things, according to God and the Bible. This unity and the moral nation would be achieved through the control of the New State, which was essential for the progress and stability of the country.
The propaganda posters of SNI show Salazar's concern for the preservation of the music, the art crafts, and activities such as fishery and livestock. It also implies the praiseworthy return of families to the countryside, where they would be working in the fields, in a simpler and more modest life, while extolling the virtues and grandiose qualities of tradition and the country.